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INDEPENDENT MARKETING ANALYTICS

Clarity from
click to customer.

Know what’s working.
Understand what’s next.

Connect your campaigns, conversion tracking, and CRM data to make better-informed decisions.

Let’s find your starting point
A blue-white iceberg rising above a calm, dark sea
THE BERG PERSPECTIVE / 01

Steady through
the storm.

A clear view.
A confident next step.
FOUNDER-LED. EVIDENCE-BASED.
MeasurementAttributionPerformance
Explore our expertise

01 / THE BIGGER PICTURE

More data isn’t the answer.
A clearer picture is.

A conversion in an ad account. An inquiry in your inbox. A lead in your CRM. When those pieces don’t connect, it’s hard to know what deserves your attention.

Berg Consulting helps you understand what your measurement can tell you, where the gaps are, and what to work on first.

01CampaignWhere interest begins
02ConversionThe action that matters
03Qualified leadThe story in your CRM
04Business decisionA clearer next step

02 / OUR EXPERTISE

Focused expertise.
A practical way forward.

Three focused ways to work together. Start with the question you need to answer; each engagement has its own scope.

01 / DIAGNOSESTART HERE

Marketing Clarity Audit

Understand whether your tracking and lead information support the decisions you need to make.

Discuss an audit
  • Review of tracking and conversion settings
  • Lead-flow and CRM measurement map
  • Prioritized findings with supporting evidence
  • 60-minute findings walkthrough
What’s in scope?

One website, one GA4 property, one GTM container, up to two ad accounts, two forms, and one CRM pipeline. Includes an agreed sample of up to 25 records. Live changes are separate.

Target delivery: within ten business days after complete access and intake, confirmed for your engagement.

02 / IMPLEMENT

Tracking & Attribution Foundation

Put agreed improvements into place so the next lead carries more useful information.

Discuss a project
  • Defined conversion events and campaign fields
  • A supported form-to-CRM workflow
  • Controlled testing and documented results
  • Practical handoff for your team
What’s in scope?

A written proposal names the included actions and systems. A starting project may cover up to five agreed conversion actions, campaign conventions, and one supported lead workflow.

Custom APIs, major site development, and advanced integrations are assessed separately. Timing depends on access and approvals.

03 / ADVISE

Monthly Performance Advisory

Turn usable marketing data into a consistent rhythm of review, priorities, and action.

Discuss advisory
  • Priority measurement health checks
  • Performance review with clear context
  • A written brief of recommended next steps
  • One 60-minute strategy conversation
What’s in scope?

One website, up to two ad accounts, and one CRM pipeline. Analysis, meetings, support, and small agreed changes share a six-hour monthly cap.

Daily ad management, emergency support, and larger implementation work are outside the standard service.

Every engagement begins with a written scope and quote. Implementation and advisory are optional follow-on services.

03 / OUR APPROACH

A clear process.
From question to action.

Good consulting should leave you with a clearer understanding of your business and a useful plan for moving forward.

Your accounts stay yours.
Your team stays in the loop.

  1. 01

    Understand the decision

    Start with your business question, the systems involved, and what a useful answer would look like.

  2. 02

    Follow the evidence

    Review the agreed setup and test the lead journey. Separate confirmed findings from assumptions and data limitations.

  3. 03

    Set clear priorities

    See what matters, why it matters, and who can take the next step. Any changes begin with an agreed scope.

  4. 04

    Leave a useful handoff

    Get documented findings, test evidence where relevant, and a walkthrough your team can put to work.

04 / CLARITY IN PRACTICE

Less guesswork.
More direction.

An audit connects a technical observation to its business consequence and a recommended next step.

Explore a few illustrative findings to see the level of clarity you can expect.

Illustrative examples only. These are not client results or a completed client audit.

INSIDE A CLARITY AUDITEXAMPLE
CONVERSION ACCURACYPriority: high

A click is being counted as a lead.

What we observed
The lead event fires when the submit button is clicked, even if the form fails validation.
Why it matters
Reports can count unsuccessful attempts as inquiries, making lead volume look higher than it is.
Recommended next step
Trigger the event on confirmed submission success. Test both a successful and an unsuccessful submission, then verify the CRM record.
Owner: tracking specialist + site developer01 / 03

05 / YOUR CONSULTANT

Brandon Berg

Founder

Berg Consulting iceberg logo
Steady Through the Storm.

SPECIALIST KNOWLEDGE. PERSONAL ACCOUNTABILITY.

Your consultant.
From the first conversation
to the final handoff.

Brandon’s hands-on work spans digital campaign setup and analysis, GA4, Google Tag Manager, conversion events, advertising pixels, and CRM lead mapping.

Berg Consulting brings those skills into focused engagements for businesses that sell through inquiries, appointments, and quotes. You work directly with Brandon to define the question, understand the evidence, and agree on the next step.

The focus is practical: clear scope, transparent findings, and recommendations your team can understand and use.

GA4 & Google Tag ManagerGoogle & Meta measurementCRM lead mappingPerformance analysis

06 / GOOD QUESTIONS

Before we
get started.

Is Berg Consulting a good fit for my business?

The strongest fit is a business that generates inquiries, appointments, or quote requests through marketing and has a CRM or organized sales process. A specific measurement question and an engaged decision-maker are good starting points.

Can you work with our current agency or developer?

Yes. An independent review or a defined implementation project can complement your existing team. Responsibilities, account access, and developer dependencies are agreed before work starts.

Do I have to buy implementation after an audit?

No. The audit is a stand-alone engagement. You can use the findings with your own team, another provider, or Berg Consulting if a further engagement makes sense.

What access will you need?

Access depends on the scope. Read-only access is preferred for review where it is sufficient, and any test submissions or configuration changes are agreed in advance. You retain ownership of your accounts.

Will better tracking guarantee more revenue?

Better measurement supports better-informed decisions, but it does not guarantee sales or complete attribution. Findings distinguish observed results, modeled data, and limitations, including historical gaps.

Do you manage advertising campaigns every day?

The core services focus on measurement, implementation, and performance advice. Daily advertising management and continuous emergency support are outside the standard packages.

START A CONVERSATION

Let’s make
sense of it.

Tell Brandon a little about your business and the question you’re trying to answer. A 20-minute introduction is a good place to explore fit.

WE’LL START WITH

Your business question
Your current tools
A sensible next step

Prepare your introduction

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